In Celebration of Celebrity Publishing
I’ve been invited to take part in a panel discussion on celebrity children’s publishing.
One of the questions up for discussion is:
“Books by celebrities are often looked on as less worthy than books by ‘proper’ authors. Is this part of a culture of snobbery in children’s publishing?”
My short answer to this question would be, ‘yes’.
My longer answer goes something like this…
In my recent blog post, Be Proud of Where You Come From, I talk about what it was like growing up on a council estate and an excruciating lunch I had once with a group of publishing people, who openly mocked those living on estates.
I’ve worked with many different children’s publishers over the last few years (nine in total) and I can tell you it is an extremely middle-class and privileged world. And I can count the number of non-white people I’ve encountered in children’s publishing on the fingers of half a hand.
I have no idea exactly how many working class or non-white writers are commissioned by these publishers but I’m willing to hazard a guess that, historically, it’s been a small percentage.
Until the advent of ‘celebrity publishing’.
Celebrity publishing has meant that people from working class and ethnic backgrounds, who’ve achieved success in less elitist areas such as sport, or music, or the online world, have been given a chance to share their stories through book deals.
And more importantly, when it comes to children’s publishing, to share their stories with young people who might have come from similar backgrounds. Young people who might not have automatic access to a library of books. Or even a single book. Young people who’ve never been encouraged to read.
When I was a kid, none of my friends on the estate I grew up on had bookshelves in their bedrooms. None of them had books in their bedrooms.
This isn’t necessarily because their parents didn’t understand the importance of reading.
When you’re struggling to find the money to feed and clothe your kids, books become a luxury item. A luxury item you simply can’t afford.
I once did an author talk to several hundred high school students in Wales. The students had been bussed in from all over the region – some were from affluent areas and others were from very poor communities.
‘I’m afraid the kids from poorer areas probably won’t be able to afford to buy your book,‘ one of the organisers told me at the beginning of the event.
When I was doing a book signing at the end it broke my heart to look into the auditorium and see whole blocks of students – all from the poorer schools – still seated, having to look on, while the richer kids queued up to buy books.
So, what exactly does this have to do with celebrity publishing?
I know for a fact that many, many young people from poorer backgrounds have got into reading after their favourite celebrity has published a book. I’ve heard this from young people during school visits time and time and time again.
And whenever I’ve heard it, it’s made my heart sing. Because I know what a big deal this is. Because I know that this, sometimes very first owned book will be a treasured gift. A gift that may well spark a life-long love of reading that might otherwise have gone undiscovered.
So, when I see snooty articles and headlines about celebrity books being ‘turkey twizzlers for the brain‘, or responsible for dumbing down an entire generation, it makes me sick.
It’s such a lazy bandwagon to jump on.
So easy to join the chorus of negativity without even knowing – or bothering to learn – the truth.
So-called ‘celebrities’ aren’t Dick Dastardly style characters, rubbing their hands with glee while they plot the intellectual downfall of our kids.
They’re ordinary humans, who’ve worked hard to achieve extraordinary success. And, when they’re given books deals as a result of this success, they work extremely hard to make sure that their books uplift and inspire their fans.
I know this to be true – not only from the celebrities that I’ve helped but from other writers who’ve also helped celebrities with their books.
I also know from publishing friends that a large chunk of the money made by celebrity books gets ploughed back into commissioning new and unknown writers and mid-list authors. So it simply isn’t true to say that celebrity books are stealing opportunities away from writers – it would appear to me that they’re actually funding opportunities.
I’d urge anyone who feels that celebrity children’s books are ‘less worthy’ than books by ‘proper’ authors to go and spend some time on a sink estate – or in a run-down school.
Talk to the fans of these celebrities about what their books have meant to them – the positive difference they have made. And how these celebrities’ stories – both real-life and fictional – have given these young people hope and inspired them to dream.
Instead of mocking and joining the latest twitter witch-hunt, shouldn’t we celebrate the fact that, in this increasingly online world, young people are still reading?
And shouldn’t we celebrate the fact that celebrity children’s publishing is making the world of books accessible to a large section of young people who have traditionally been under-represented and ignored?
Tell it to the Moon, the sequel to The Moonlight Dreamers, is available to pre-order on Amazon now. Perfect reading for dreamers … and anyone who wants to be the change they want to see in the world.